Massachusetts Clean Energy Center (MassCEC) produced the Solarize Massachusetts (Solarize Mass) system within 2011 with a effort to help expand the state’s solar PV market beyond traditional early adopters. working with the Massachusetts section connected with Energy Resources, MassCEC identified four “Green Communities” to be able to pilot your own Solarize Mass program. to spur grassroots marketing AS WELL AS activism Regarding the program, MassCEC shipped each community inside an outreach toolkit – fill that has a banner, yard signs, bumper stickers, templates, and also other marketing materials – AND ALSO framed your method like a competition for you to achieve widespread solar adoption. whilst not your own greatest community in relation to population, The city involving Harvard ultimately succeeded in installing your many systems AND ALSO Solarizing a impressive 4% connected with overall residences. Participants were able to Pick out between an straight ownership IN ADDITION TO a great leasing ownership model, both within four tiers involving pricing based for the range associated with a person who contract to be able to install solar. though uptake of owned vs. leased solar installations varied coming from town, offering both chances ultimately created the solar market added accessible with regard to all.Each community is usually different: MassCEC had an unique opportunity for you to learn coming from pilot projects The item took place simultaneously in four distinct communities. while each Metropolis picked out pertaining to participation had been pre-designated being a “Green Community,” each am unique in size IN ADDITION TO demographics. MassCEC shipped your towns because of the same outreach toolkit AND ALSO found that the efficacy of any outreach tools varied significantly via Town to help town. whilst the Solarize model is actually streamlined IN ADDITION TO standardized to an certain extent, It is ultimately a dynamic program It must always be customized to help fit your own character of an community It is serving.Steep pricing tiers are generally motivational: Solarize Massachusetts featured a great tiered pricing structure intended for each connected with the four pilot campaigns. Communities picked out various other installers, therefore pricing tiers differed between communities. with Harvard, your installer offered aggressive pricing tiers with sizable savings via tier for you to tier. the translated into momentum regarding community members to obtain their neighbors to participate—more participation meant substantial price savings pertaining to all.
